Director, Editorial Strategy & Digital Production

New York, NY
Full Time
Requisition ID: 168255BR

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WHAT WE’RE DOING?

The Digital Social Media (DSM) team at HBO is growing as we evolve our marketing to keep up with changing consumer behaviors. We have an exceptional Digital and Social Media team with focus areas in digital & social marketing, production, design, media, analytics and customer lifecycle marketing. We impact the competitive space by focusing on fan engagement via social platforms, driving tune-in and marketing technology, emerging tech (AI, AR and VR experiences) and creating captivating consumer activations tied to our programming and the HBO brand. As marketing becomes more reliant on data to reach consumers with targeted messaging, we are injecting new skills into our organization that will arm us with insights and creative intelligence about those who follow us and love the stories we tell.
Our DSM team has won significant awards including: interactive Emmys, Cannes Lions, Webbys, PromaxBDA, Clios, Shortys and many more.

Department – Consumer Marketing, Digital Social Media
Role – Director, Editorial Strategy & Digital Production

HBO’s Digital Social Media (DSM) team is seeking an inspiring leader who balances a love of content strategy and big-picture thinking with the day-to-day responsibility of implementing and publishing those content initiatives to HBO’s key digital platforms: HBO.com, HBO GO and HBO NOW. This role is responsible for both defining and implementing the HBO brand voice across those digital platforms as well as being the creative lead for brand-led communications across social media, email, push and other digital-first platforms.

This hybrid role will lead a team of content managers and producers who concept, develop and produce the brand content across platforms. This Director is a key partner to both the DSM Brand Marketing and the Acquisition & Retention teams, working closely with those teams to map user journeys across the brand ecosystem and inform the editorial strategy within those journeys.

A fluent understanding of digital marketing content is a critical part of success in this role - as is a fluent understanding of the technology powering today’s most engaging digital experiences.

A key leadership position within HBO’s Digital Social Media team, this role reports to the Vice President of Digital Production.

Primary Responsibilities:

  • Oversee all content initiatives regardless of format or channel in support of DSM Brand Marketing efforts, all of which ladder up to HBO’s brand goals and business metrics.

  • Responsible for the development and execution of the HBO brand tone of voice in digital.

  • Oversee editorial strategy as well as the execution of daily content across HBO.com, HBO GO and HBO NOW including curation efforts such as Collections & Staff Picks.

  • Advise on tone of voice across all brand channels, inclusive of social brand platforms, email marketing, push and in-app messaging.

  • Supervise the writing of content, including articles, headlines and varied marketing copy across digital platforms.

  • Oversee a team of freelance writers who can contribute to the overall editorial output across channels.

  • Develop new editorial and production workflows to create a more seamless tone of voice across digital platforms and routinely evaluate publishing guidelines.

  • Analyze data to improve upon content experiences and editorial strategy.

  • Partner with stakeholders across Consumer Marketing, HBO Brand, CSR, Media Relations, HBO’s AOR and others to develop and integrate original creative across all digital platforms.

  • Fully execute on cross platform brand initiatives, keeping initiatives within scope and budget

  • Be a key driver of change within the team.

  • Identify consumer-facing content needs and product enhancements across platforms and partner with product stakeholders to execute those enhancements.

  • Identify industry insights and trends to define and refine channel approach.

  • Take a lead role in one-on-one management of direct reports, including career development and talent retention efforts.

  • Lead freelance contract negotiations and vendor assessments on an as-needed basis.

  • Assist the VP of Digital Production in department-wide resource assignments and planning (including staffing and budget).


Requirements:

  • Experienced at generating content strategy and publishing high-quality marketing activations with at least 8 years of relevant (i.e. media rich) interactive experiences. Multi-platform output is a must.

  • Demonstration of strong editorial judgment, a high standard of journalistic ethics and a forward-thinking attitude.

  • Self-directed, proactive, organized, efficient, detail-oriented, unassailable focus on the basics, tenacious (persistent about bringing open items/projects to closure), accountable, enthusiastic, able to lead, motivate and drive.

  • Ability to balance multiple, competing directions, identify and delegate tasks effectively and manage multiple projects successfully.

  • Strong communication (written, verbal, presentation) and influence-management skills essential; can collaborate effectively and efficiently.

  • Process minded and adept at operational effectiveness and problem solving.

  • Passionate about television, media and cross platform storytelling.

  • Proven ability to meet deadlines and to deliver to budget.


What we look for in candidates: curiosity, business acumen, strong story-telling abilities, strong work ethic, innovative thinking, passion and good energy

About us:

  • We’re serious about cultivating, nurturing and growing talent

  • We value accountability, fairness, hard work and curiosity

  • We’re fun, diverse and passionate about doing good work

  • We’re out-of-the-box thinkers and doers


Benefits/perks: comprehensive health + wellness plans, generous matching 401K, cable reimbursement, tuition reimbursement, generous PTO, on-site fitness center, on-site health center, on-site cafeteria advanced employee screenings.












It's HBOSM

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO®and Cinemax®. HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand® and Cinemax On Demand® in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.