Director, Campaign Management, HBO Max

Burbank, CA
Full Time
HBO Max
Requisition ID: 173071BR

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WarnerMedia is launching HBO Max, an all-new direct-to-consumer streaming service which will bring together the breadth and depth of WarnerMedia's broadcast and cable TV, film studios, interactive and immersive content, distinguished news and entertainment reporting and much much more - all in one digital destination HBO Max!

SUMMARY OF POSITION

The Director, Campaign Management will be responsible for the overall program management of omni-channel marketing for HBO Max. They will be working with the marketing and media teams to drive consumer segmentation strategies to support customer lifecycle activities, including email, push, in-app, addressable, and programmatic campaigns. They will be driving audience strategies with media and marketing partners and enforcing standards for all campaign delivery. They will monitor results to continually optimize campaigns and targeting. They must be able to prioritize effectively and deliver on a heavy campaign schedule within a set project schedule. This role will report to the VP, Marketing Technology and Operations.

WORK EXPERIENCE

  • Experience in consumer segmentations, marketing and ad operations
  • Strong analytical and problem-solving skills
  • Ability to document processes and project plans clearly and effectively
  • Advanced skills in Excel, PowerPoint
  • Experience working directly with data management platforms or data warehouse products Knowledge of AdTech and martech space
  • Familiarity with Tableau a plus- Strong interpersonal, communication and presentation skills
  • Ability to liaise with technical, marketing and business teams
  • Strong team focus with outstanding organizational and resource management skills


QUALIFICATIONS

  • Experience in consumer segmentations, marketing and ad operations
  • Strong analytical and problem-solving skills
  • Ability to document processes and project plans clearly and effectively
  • Advanced skills in Excel, Powerpoint
  • Experience working directly with data management platforms or data warehouse products
  • Knowledge of adtech and martech space
  • Familiarity with Tableau a plus- Strong interpersonal, communication and presentation skills
  • Ability to liaise with technical, marketing and business teams
  • Strong team focus with outstanding organizational and resource management skills


EDUCATION

Bachelor's Degree in Business, Finance, Marketing, Math or related field is required

KNOWLEDGE/SKILLS

  • Must be able to communicate effectively with media, marketing, and ad tech teams
  • Must have prior segmentation experience, preferably in a DMP or other segmentation tool
  • Must be results driven with an excellent attention to detail- Creative problem-solver who works well as part of a team
  • Must be able to organize, prioritize and schedule a high workload, efficiently-
  • Must have strong written and oral communication skills - particularly within large organizations
  • Must be comfortable managing projects and timelines; Project Management knowledge a plus
  • Ability to manage both internal and external vendors and suppliers.

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

It's HBOSM

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO®and Cinemax®. HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand® and Cinemax On Demand® in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.