Concept Development Associate

Hong Kong, Hong Kong
Full Time
Requisition ID: 174025BR

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About CNN International

CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 450 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has a US presence. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. Over the years CNN has won multiple prestigious awards around the world for its journalism. In addition, around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI’s non-news programming division, CNN Vision. CNN has 39 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource.

CNN International is part of Turner, a WarnerMedia company.

The Concept Development Associate is responsible for supporting CNN Concept Development group. Working with editorial, advertising sales and audience development to help develop new revenue-driving cross-platform projects and define performance metrics for concepts. Working with teams across multiple time zones, they will assist in liaising with CNN's commercial teams, including taking briefs, preparing pitches and developing proactive opportunities. With the Campaign Strategy and Delivery team, they will research and develop proposals for growth opportunities with new markets, new products and editorial projects.

Concept Development
  • Works with the development team and content editors to develop revenue-driving concepts and story examples that are true to the CNN Brand and are highly integrated with unique, creative, doable executions.
  • Develops engaging and innovative products for all platforms including linear, digital, mobile and social.
  • Ensure CNN’s standards are implemented across all projects and proposals.

Strategic Thinking
  • Researches digital media landscape, products and regions to assess growth opportunity
  • Works closely with Campaign Strategy and Delivery team and ad sales in research projects, identifying areas of improvement for research output and information need.

What do we want from you?
  • A degree or equivalent in a related field
  • Experience in a cross-platform environment
  • Newsroom experience
  • Strong experience in digital media, geared towards features content
  • Experience developing projects within a content owner, commercial or agency environment
  • Experience researching and scoping digital projects
  • Experience working with varied teams, ideally remote teams Strong knowledge of digital media landscape, platforms and markets
  • A positive attitude with a creative and pragmatic approach to problem-solving on the fly
  • Ability to manage many projects simultaneously
  • Ability to get things done and deliver results
  • Fluent English & other languages are an advantage

But wait, there’s more
  • Part of WarnerMedia family of Powerhouse brand
  • Cool benefits such as Summer Fridays
  • More Fun, Less Fear, All in Culture

See what it’s like to work at WarnerMedia! Follow us on Instagram, Twitter and Facebook.


America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO®and Cinemax®. HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand® and Cinemax On Demand® in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.