Manager, HBO Max Program Marketing

Burbank, CA
Full Time
Turner
Requisition ID: 174093BR

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Build the Future of Entertainment

HBO Max is WarnerMedia’s direct-to-consumer (DTC) offering debuting in May 2020. With over 10,000 hours of curated premium content anticipated at launch, HBO Max will offer powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from WarnerMedia’s rich library, including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.

Our DTC team is laying the foundation for HBO Max, and we need highly motivated, uniquely skilled, and technically agile experts across a variety of disciplines to accomplish things that have never been done before.

The Job

The Manager, HBO Max Program Marketing will focus on developing traditional, social, and digital marketing campaigns for promoting Max Originals on and off the service - as well as seeing the campaigns through execution.

They will report to the VP of HBO Max Program Marketing.

he Daily
  • Work with multiple external agencies in the development of creative advertising, media planning and high-impact promotions (experiential activations, event sponsorships, etc.).
  • Partner with product marketing, media planning, editorial, research, PR, finance, and other teams to create and manage multiple concurrent campaigns Manage marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging.
  • Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.).
  • Manage and maintain a multi-million-dollar annual media and production budget, ensuring effective and economical allocation of resources.
The Essentials
  • 5+ years content marketing experience, driving interest, viewing and engagement for series and/or films
  • A sincere love for television, movies and storytelling
  • Strong communications and presentation skills are a must
  • Ability to both think strategically and execute tactically
  • Bachelor's degree in a related field
The Perks
  • Exclusive WarnerMedia events and advance screenings
  • Paid time off every year to volunteer
  • Access to well-being tools, resources, and freebies
  • Access to in-house learning and development resources
  • Part of the WarnerMedia family of powerhouse brands
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

It's HBOSM

America's most successful premium television company, Home Box Office delivers two 24-hour pay television services—HBO®and Cinemax®. HBO continues to take advantage of the latest technological innovations with advancements that include the availability of HBO programming online though HBO GOSM and MAX GOSM, as well as HBO On Demand® and Cinemax On Demand® in HD. Just as HBO is a company noted for its commitment to excellence in the products and services it delivers to consumers, it makes the extra effort to create a work environment in which fairness, equity, trust, and individual responsibility are valued. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.

HBO is an equal employment opportunity employer. HBO does not discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information, or any other basis protected by applicable law. HBO also prohibits harassment of applicants or employees based on any of these protected categories.