Campaign Strategy & Delivery Analyst

Hong Kong, Hong Kong
Full Time
Turner
Requisition ID: 175385BR

Share this job

Twitter LinkedIn Copy Link
Campaign Strategy and Delivery Analyst

The Campaign Strategy and Delivery Analyst is an important new role at CNN. This position will drive our effort to put CNN’s audience at the forefront of our storytelling, analysing content performance to provide content creators with data that informs their approach stories and the topics they cover.

Also, this person will find efficiencies and process that enable us to meet sponsorship KPIs and the wider CNN audience growth targets.

This role is suited to someone with an analytical brain who can turn data into content strategies.


What part will you play?


Reporting into the Campaign Strategy and Delivery Manager, the role is a data-focused position that analyses content performance in real-time to meet the growing demands of CNN’s sponsorship portfolio. They will create and manage KPI documents that will be presented during team meetings to review the campaign pacing and inform the content commissioning process.

You will have some experience in working with analytics suites like Abobe Omniture, Chartbeat and Domo, as well as Google Analytics and a range of social tracking tools. These tools will be used to drive and ultimately increase revenue, but also with a focus on ensuring that the sponsorship team is contributing to CNN’s wider audience growth targets.

They role will monitor social and search trends to highlight opportunities to commission content around themes covered by the Editorial Sponsorship team – including sustainability, business, travel, style, sport or regionally focused news.

Working closely with our Commercial Insights and Digital Analysts to improve our tools and the range of reports and data. They will be vital in creating a culture that embraces data and the role it can play in helping CNN understand more about its global audience.


What do we need from you?
  • Strong analytical and quantitative skills including the ability to use audience research and metrics to optimize audience development plans. Ability to plan, measure and report on program successes through targeted KPIs.
  • Deep understanding of digital audience channels such as SEO, Social Media, Newsletters, Mobile Alerts and other news and entertainment digital outlets and their respective metrics.
  • Ability to thrive in a fast-paced newsroom environment.
  • Understanding of SEO best practices to assist editorial and programming teams with site and campaign optimisation.
  • Basic understanding of A/B and Multivariate testing and personalization campaigns, ideally with Optimizely.
  • Creating and testing hypotheses based on insights from audience targeting and analyses, both on owned platforms as well as in Social Media networks, particularly Facebook and YouTube.
  • Basic knowledge of digital media technologies, particularly a good understanding of capabilities and limitations.
  • Strong working knowledge of analytics platforms and BI tools such as Adobe/Omniture, Chartbeat, Tableau, and SimilarWeb.
  • Communication, presentation and organizational skills and ability to collaborate and work well with others.

Desirable:
  • Bachelor's Degree in Business, Science, Marketing, Journalism or a related discipline.
  • Experience working in a global editorial organisation.
  • Understanding of Real-Time-Bidding and Programmatic media landscape.