Writer Growth Marketing Design - HBO Max

Burbank, CA
Full Time
HBO Max
Requisition ID: 176256BR

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Build the Future of Entertainment

HBO Max is WarnerMedia’s direct-to-consumer (DTC) offering debuting in May 2020. With over 10,000 hours of curated premium content anticipated at launch, HBO Max will offer powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from WarnerMedia’s rich library, including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.

Our DTC team is laying the foundation for HBO Max, and we need highly motivated, uniquely skilled, and technically agile experts across a variety of disciplines to accomplish things that have never been done before.

The Job

As the Writer, Growth Marketing Design, you will assist in driving the operational success for the creative execution of WarnerMedia's new streaming service, as well as the production and execution of marketing campaigns promoting it. With your experience and imagination, you will collaborate with innovative Sr. Designers/Designers, Marketers, Project Managers and Content Strategists to conceptualize and execute creative concepts for HBO Max. You will bring your inspiring writing skills to a team guided by the Sr. Writer and their experienced, creative leadership in a quick-paced learning-based environment.

The Daily
  • Responsible for writing copy and ability to solve marketing campaign challenges with the emphasis on messaging strategy, narrative, creative and innovative thinking.
  • Provide insightful, inspiring creative oversight and influence during marketing campaign productions through brainstorming, conceptual development and pitching stages.
  • Working with innovative designers, marketers, project managers and content strategists on creative concepts and content.
  • Active driver in conceptualizing development and pitching efforts by writing strategic and creative savvy messaging of concepts and content.
  • Ensuring copy ladders are up to brand tone and standards, as well as marketing goals.
  • Lead the creation of messages and themes that succeed across mediums, formats and all campaign types.
  • Contribute and collaborate with other writers, designers, producers to hone strategy and messaging for projects to ensure that concepts meet the requirements and business objectives for HBO Max.
  • Other duties as assigned.
The Essentials
  • 5-7 years of experience at an ad agency or in-house creative team with a strong focus on digital marketing.
  • Entertainment and television marketing experience a plus. Bachelor's degree required.
  • Portfolio of beautiful work that demonstrates a variety of marketing executions with emphasis on digital, and the mastery of standard English spelling, grammar and style.
  • Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline driven environment.
  • An energetic, positive, creative influencer who takes a roll-up your sleeve's approach is a must.
  • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
  • A love of television and social media, as well as a passion for staying on top of industry trends.
The Perks
  • Exclusive WarnerMedia events and advance screenings
  • Paid time off every year to volunteer
  • Access to well-being tools, resources, and freebies
  • Access to in-house learning and development resources
  • Part of the WarnerMedia family of powerhouse brands
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.