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Senior Manager, Franchise Management & Marketing

Burbank, CA
Full Time
Warner Bros. Entertainment Group
Requisition ID: 180775BR

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The Job

Warner Bros. Consumer Products Inc. seeks a Senior Manager, Franchise Management & Marketing for the Franchise Mgmt & Marketing department.

The Sr. Manager is a member of the Global Franchise Management & Marketing team, responsible for supporting WBCP’s DC Comics brand, franchises, and characters (Batman, Wonder Woman, Superman, etc.). This team is responsible for the global management of the brand and franchises within Consumer Products.

Working with the Vice President, the Senior Manager is responsible for assisting in the development of the Global Franchise Plans for the DC Comics CP business and leading the development and execution of marketing activation plans and programs that drive CP revenues, as well as brand awareness, engagement and relevancy. This position works in close partnership and acts as a key day-to day liaison with multiple stakeholders, including but not limited to internal WBCP teams (Category, Global Brand Product, Sales/Retail Business Development, Creative/Product Development, Legal, as well as Regional and Local Territory colleagues, etc.), in addition to WB divisions and key 3rd parties, to drive strategic initiatives and facilitate the day-to-day management of the DC brand and franchises for Consumer Products.

The Daily

  • Assists in the development and communication of the annual strategic Global Franchise Plans
  • Leads the development and execution of Franchise Marketing Activation plans and programs
    • Identifies and brainstorms unique ideas and executable programs to drive innovative franchise and marketing plans.
    • Works to develop cohesive and synergistic plans across all disciplines within WBCP (Category, Global Brand Product, Sales/Retail Business Development, Creative, Product Development, etc.)
  • Assists in the development and communication of the annual strategic Global Franchise Plans
  • Leads the development and execution of Franchise Marketing Activation plans and programs
  • Drives the following franchise management and marketing activities for the DC brand and franchises:
    • Oversees day-to-day management of the DC priority franchises.
    • Ensures that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term KPIs).
    • Coordinates with all WBCP departments to develop cohesive initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities.
    • Works with Category and Global Brand Product teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products.
    • Works with Sales & Retail Business Development team to ensure brand placement and presence at retail is maximized.
    • Partners with international offices to drive regional implementation of strategies and marketing activations.
    • Delivers all plans and tools worldwide and in a timely basis – including franchise pitch decks, marketing materials, creative briefs, trade show materials, sizzles, etc.
    • Works collaboratively with category, creative and sales to determine creative strategy for style guides as well as ensuring necessary third-party approvals for all Style Guides and product artwork as needed.
    • Participates in licensee meetings, when appropriate.
    • Partners with Global Brand Product and Category teams to support global licensees and develops best practice strategies to support global and local partners in all categories.
    • Manages annual budget and quarterly financial reporting for non-Batman DC franchise expenditures.
    • Builds and maintains relationship with applicable colleagues in sister divisions: WB Theatrical, WBIE, WHE, WBTV, WB Animation, etc. to establish a reliable and timely flow of information and materials related to assigned properties.
    • Creates licensee and staff messaging as needed to communicate relevant brand updates in a timely manner.
    • Aggregates and communicates key performance data metrics
  • Other projects and duties may be assigned dependent on business development and needs.


The Essentials
  • Minimum 5-7 years’ experience in related field required.
  • Brand and/or Franchise management experience required.
  • Entertainment or licensed consumer products experience is strongly preferred.
  • Bachelor’s degree with coursework in business/marketing strongly preferred.
  • Knowledge of the DC brand, franchises, characters, and stories
  • Proficiency with Microsoft Word, Excel, PowerPoint and presentation software programs required.
  • Effective and proven management and interpersonal skills are critical.
  • Must have sound understanding of strategy development, marketing principles and brand management.
  • Must have a clear understanding of the dynamics and needs of licensing.
  • Must have effective communication and presentation skills.
  • Must be well organized with effective and proven planning and follow-through skills.
  • Knowledge of digital platforms and media marketing tools.
  • Must have the ability to communicate effectively and tactfully with persons on all levels, in person and remotely (e.g., telepresence, video conference, etc.
  • Must possess a high level of intellectual curiosity that sparks communication, collaboration, and innovation. Must have a willingness to look beyond surface requirements.
  • Must have the ability to pay close attention to detail and understand written and oral instructions.
  • Must have the ability to organize, schedule and prioritize work effectively.
  • Must have the ability to multi-task to work well under time constraints.
  • Must be able to work independently and meet deadlines in a fast-paced environment.
  • Must be willing to collaborate with management and peers to advance team and company goals.

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.